Best Purple Shampoo At Ulta: Your Ultimate Guide To Achieving Vibrant And Healthy Hair

Maye Greenholt 19 Jun 2025

When it comes to maintaining vibrant and healthy hair, finding the best purple shampoo at Ulta is a game-changer for many individuals. Whether you're dealing with brassiness, dullness, or simply want to enhance your hair's natural shine, purple shampoos are a popular choice. With so many options available, it's essential to understand what makes a purple shampoo effective and how to choose the right one for your hair type and concerns.

The demand for purple shampoos has skyrocketed in recent years, especially among individuals with blonde, gray, or silver hair. These shampoos are designed to neutralize unwanted yellow and brassy tones, leaving your hair looking more radiant and polished. As Ulta continues to expand its product range, it's crucial to identify which shampoos truly stand out from the crowd.

In this comprehensive guide, we will explore the top purple shampoos available at Ulta, their benefits, and how they cater to different hair types. By the end of this article, you'll have all the information you need to make an informed decision and find the perfect purple shampoo for your haircare routine.

Why Choose a Purple Shampoo?
Top Purple Shampoos at Ulta
Benefits of Using Purple Shampoo
How to Use Purple Shampoo Effectively
Best Purple Shampoos for Different Hair Types
Ulta's Selection of Purple Shampoos
Comparison of Popular Purple Shampoos
Tips for Maintaining Hair Health with Purple Shampoos
Frequently Asked Questions
Conclusion

Why Choose a Purple Shampoo?

Choosing the right shampoo is crucial for maintaining hair health, and purple shampoos offer a unique solution for individuals with blonde, gray, or silver hair. These shampoos work by depositing violet pigments onto the hair shaft, which counteracts the yellow and brassy tones that often appear due to sun exposure, heat styling, or chemical treatments.

Key Reasons to Use Purple Shampoo

Here are some of the main reasons why purple shampoos are becoming increasingly popular:

Neutralizes Brassiness: The primary function of purple shampoos is to eliminate unwanted yellow tones, leaving your hair looking brighter and more vibrant.
Enhances Shine: Regular use of purple shampoos can improve the overall shine and luster of your hair, making it appear healthier and more polished.
Gentle on Hair: Many purple shampoos are formulated with nourishing ingredients that help to hydrate and protect your hair from damage.

Top Purple Shampoos at Ulta

Ulta offers a wide range of purple shampoos to suit various hair types and preferences. Below are some of the best options available:

1. Joico Color Endure Purple Shampoo

This high-performance purple shampoo from Joico is designed to neutralize brassiness while enhancing the vibrancy of your hair color. It contains nourishing ingredients like silk protein and botanical extracts, making it gentle enough for frequent use.

2. OGX Brass Off! Purple Shampoo

OGX Brass Off! is a budget-friendly option that delivers impressive results. It effectively reduces brassy tones and leaves your hair feeling soft and hydrated. The formula includes keratin and argan oil, which help to repair and protect your hair.

Benefits of Using Purple Shampoo

Using a purple shampoo can provide numerous benefits for your hair. Here are some of the key advantages:

Color Protection: Purple shampoos help to preserve your hair color, ensuring it remains vibrant and true for longer.
Moisture Balance: Many purple shampoos are formulated with hydrating ingredients that help to maintain the moisture balance of your hair.
Damage Repair: Some purple shampoos include reparative properties that help to strengthen and protect your hair from environmental damage.

How to Use Purple Shampoo Effectively

To get the most out of your purple shampoo, it's important to use it correctly. Follow these steps for optimal results:

Wet Your Hair: Start by thoroughly wetting your hair with lukewarm water to ensure the shampoo can penetrate evenly.
Apply Shampoo: Massage the shampoo into your scalp and hair, focusing on the areas that tend to develop brassiness.
Leave It On: Allow the shampoo to sit on your hair for 1-3 minutes to maximize its toning effects.
Rinse Well: Rinse your hair thoroughly with cool water to seal the cuticle and enhance shine.

Best Purple Shampoos for Different Hair Types

Different hair types may require different formulations to achieve the best results. Here's a breakdown of the best purple shampoos for various hair types:

1. Fine Hair

For individuals with fine hair, lightweight formulas like the Pureology Silver Shampoo are ideal. This shampoo provides toning benefits without weighing down your hair.

2. Curly Hair

Curly hair benefits from moisturizing formulas like the Briogeo Be Gentle, Be Kind Purple Shampoo. It effectively neutralizes brassiness while keeping your curls hydrated and defined.

Ulta's Selection of Purple Shampoos

Ulta offers an extensive selection of purple shampoos from top brands, ensuring there's something for everyone. Some of the most popular brands include:

Joico
OGX
Pureology
Briogeo

Comparison of Popular Purple Shampoos

To help you make an informed decision, here's a comparison of some of the best purple shampoos available at Ulta:

Shampoo	Key Features	Price
Joico Color Endure Purple Shampoo	Neutralizes brassiness, enhances shine	$15.99
OGX Brass Off! Purple Shampoo	Reduces brassiness, hydrates hair	$7.99
Pureology Silver Shampoo	Gentle formula, protects color	$26.99

Tips for Maintaining Hair Health with Purple Shampoos

While purple shampoos are effective at neutralizing brassiness, there are additional steps you can take to maintain the health of your hair:

Use a Conditioner: Pair your purple shampoo with a nourishing conditioner to keep your hair hydrated and soft.
Limit Heat Styling: Reduce the use of heat tools to prevent further damage to your hair.
Protect from Sun Exposure: Use products with UV protection to shield your hair from harmful sun rays.

Frequently Asked Questions

1. How often should I use a purple shampoo?

It's recommended to use a purple shampoo once or twice a week, depending on the level of brassiness in your hair. Overuse can lead to excessive toning, so it's important to find a balance that works for your hair type.

2. Can purple shampoo be used on all hair colors?

Purple shampoos are most effective for individuals with blonde, gray, or silver hair. However, they can also be used by those with light brown or highlighted hair to enhance shine and reduce warmth.

Conclusion

Choosing the best purple shampoo at Ulta is a decision that can significantly impact the health and appearance of your hair. By understanding the benefits of purple shampoos and how to use them effectively, you can achieve vibrant, brass-free hair that looks and feels its best.

We encourage you to explore the wide selection of purple shampoos available at Ulta and find the one that suits your hair type and needs. Don't forget to share your experiences in the comments below or explore other articles on our site for more haircare tips and tricks.

Color Last Purple Shampoo Biolage Ulta Beauty

Color Balance Purple Shampoo Joico Ulta Beauty

Brite Pastel Purple Shampoo Ulta Beauty

Hollywood Hustle